Showcasing Developments Through Design & Storytelling
Parsons Construction specializes in high-quality commercial and residential builds. When launching a new commercial development, they needed premium marketing materials to attract investors and tenants before the site was even complete.
Working closely with developers, architects, and CGI artists to bring the project vision to life. From concept to completion, we ensured every detail, from the storytelling and floorplans to the visualisation and copy, reflected the development’s quality, location, and commercial appeal.
How We Collaborated
We act as an extension of the Helios team, managing their ongoing marketing and communications function. Through weekly alignment calls and campaign planning sessions, we ensure all messaging reflects Helios’ values and business goals.
Our collaboration spans multiple focus areas: building awareness of Helios’ Workday expertise, promoting Horizons as a leading apprenticeship program, and supporting employer branding and recruitment marketing.
From LinkedIn campaigns and case studies to digital assets and video content, every deliverable supports Helios’ growth journey and strengthens their position in the Workday ecosystem.
Services Provided
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Design and production of a premium development brochure
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CGI imagery and map design based on architectural plans
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Brand-aligned copywriting and messaging
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On-site signage and wayfinding graphics
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Print and digital-ready assets for marketing campaigns
Testimonial
“I love working with them and couldn’t be happier to have had them as our partner over the past eight years. Every challenge is risen to, every brief embraced, every cry for help, answered.
Time and again, they have demonstrated their deep understanding of our business, brand and objectives.
Recently challenged with a website design concept brief, the response surpassed all expectations, fully demonstrating the value Crown Rock brings to everything they do for us.
They are truly lovely people and I’m grateful to have them in my corner, providing much-needed support, day in and day out.”
Kate Cusack, Head of Marketing & Communications, Knights Brown
Flexible Partner Approach
Testimonials
