Unifying Brand Identity Through Design & Messaging
STR Group is a global recruitment organization comprising six specialist staffing brands operating across the UK, U.S., and EMEA. Crown Rock was commissioned to create a unified brand identity that reflected the group’s credibility, energy, and ambition.
The project required balancing the individuality of each sub-brand with a cohesive group-level identity that would inspire confidence among clients and employees alike.
How We Worked Together
We led a full brand refresh, including new logos, visual frameworks, and environmental branding for STR Group’s offices.
Working closely with leadership and HR, we aligned visual identity with the company’s culture and values, creating an inspiring space that elevated employee pride and client perception.
The result was a fresh, professional, and aspirational brand that positioned STR Group for its next phase of growth.
What We Delivered
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Brand strategy and visual identity design
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Logo creation for six sub-brands
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Office environmental graphics and signage
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Brand guidelines and rollout support
Key Stats
£12m
Turnover
75
Total Employees
1st
Delivering the first-ever Workday Apprenticeship Program
Testimonial
“I love working with them and couldn’t be happier to have had them as our partner over the past eight years. Every challenge is risen to, every brief embraced, every cry for help, answered.
Time and again, they have demonstrated their deep understanding of our business, brand and objectives.
Recently challenged with a website design concept brief, the response surpassed all expectations, fully demonstrating the value Crown Rock brings to everything they do for us.
They are truly lovely people and I’m grateful to have them in my corner, providing much-needed support, day in and day out.”
Kate Cusack, Head of Marketing & Communications, Knights Brown
Flexible Partner Approach
Testimonials
