Managing a Crisis with Clarity and Compassion
When a serious incident affected employees at a national facilities company, Crown Rock was called upon to provide immediate crisis communications support. The situation required a sensitive, transparent, and well-coordinated response, balancing employee welfare, media management, and stakeholder reassurance.
We helped leadership communicate with clarity, empathy, and confidence during a highly visible and emotionally charged moment.
Our Approach
Working closely with HR and senior leadership, we developed a clear crisis communications framework and messaging strategy within hours.
We prepared employee-facing communications, leadership statements, and external holding responses, ensuring the tone was measured, human, and credible. Our structured recommendations guided the company through immediate response and recovery phases, rebuilding trust internally and externally.
What We Delivered
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Crisis communications framework and key messaging
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Internal employee communications and FAQs
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External statements and media responses
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Strategic sequencing and tone-of-voice guidance
Results at a Glance
Transparent, coordinated response across all channels
Positive feedback from employees and stakeholders
Strengthened long-term trust in leadership
Testimonial
“I love working with them and couldn’t be happier to have had them as our partner over the past eight years. Every challenge is risen to, every brief embraced, every cry for help, answered.
Time and again, they have demonstrated their deep understanding of our business, brand and objectives.
Recently challenged with a website design concept brief, the response surpassed all expectations, fully demonstrating the value Crown Rock brings to everything they do for us.
They are truly lovely people and I’m grateful to have them in my corner, providing much-needed support, day in and day out.”
Kate Cusack, Head of Marketing & Communications, Knights Brown
Flexible Partner Approach
Testimonials
