Strengthening Employee Engagement Through Internal Storytelling
Shermco is North America’s largest and fastest-growing electrical testing organization, employing thousands across the U.S. and Canada. They approached Crown Rock to elevate their internal communications, transforming their nationwide employee newsletter into a publication that informed, inspired, and united teams.
Focusing on transforming a routine update into a storytelling-led communication tool that celebrated employees, showcased achievements, and strengthened connection across a dispersed workforce.
How We Collaborated
Working alongside Shermco’s HR and Communications teams, we gathered stories from departments across the business to highlight people, projects, and milestones that mattered most.
We created a refreshed visual identity and newsletter template that balanced corporate professionalism with a more human, conversational tone, ensuring employees could see themselves reflected in every issue.
This evolved newsletter became a cornerstone of Shermco’s internal communications, reinforcing a culture of recognition and belonging.
What We Delivered
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Newsletter concept development and redesign
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Content gathering, copywriting, and story curation
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Visual identity and layout templates
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Strategic guidance for ongoing internal engagement
Key Stats
$143m
Turnover
1,200
Total Employees
40+ Locations
Across the US & Canada
Testimonial
“I love working with them and couldn’t be happier to have had them as our partner over the past eight years. Every challenge is risen to, every brief embraced, every cry for help, answered.
Time and again, they have demonstrated their deep understanding of our business, brand and objectives.
Recently challenged with a website design concept brief, the response surpassed all expectations, fully demonstrating the value Crown Rock brings to everything they do for us.
They are truly lovely people and I’m grateful to have them in my corner, providing much-needed support, day in and day out.”
Kate Cusack, Head of Marketing & Communications, Knights Brown
Flexible Partner Approach
Testimonials
