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Looking for the 'why'.

Inform, Engage, and Inspire

What's your 'why'?

Have you got something to say and want to get the message out there?

Not sure why it's not being met with the reaction you'd hoped?

Have you considered your 'why'?

WHY do employees and stakeholders need to know this info?

This is one of the most important questions you can ask yourself when planning communications.


Once you start considering WHY your message is relevant, you'll start to consider WHAT you want people to do with the message once recieved, and this should then influence HOW the message is delivered.

A great tip is to start by deciding the purpose of your message, is it to...


Does your communication simply contain information with minimum action required by recipients?


Do you want to grab the attention of recipients and get them involved in a conversation or take some specific actions?


Do you want to peak your recipients' interest and get them feeling inspired to take action with the potential to spread the message further?

Once you know your 'why', you'll be in a much better position to decide the most appropriate, and effective, way to deliver the messaging, for optimum results.

If you'd like to find out more, contact us at or on (+1) 469-592-9771

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