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The Power of Communications during Organizational Change

It's impossible to keep employees focused during times of change!

While this isn't true, you do need to consider that organizational change is disruptive for employees and can often cause your team to become distracted.

So what can you do about it?


A lack of communication leaves space for rumours, gossip, and hearsay, and this is where the danger lies. When employees are left to make their own assumptions, misunderstandings can arise, leading to decreased morale, productivity, and engagement.

Our Crown Rock communications strategies can help to minimize disruption and keep employees engaged:

1. Get your messaging out there

Get your messaging out there, even if you don't have all the answers. Providing a timeframe or when you expect to have the answers and details of what to expect can alleviate uncertainty.

2. Provide clear, reliable information

Provide clear, reliable information and reassurance. If you can't provide reassurance, provide the cold hard facts. Maintain an open and honest approach throughout.

3️. Ensure Leadership visibility

Ensure leadership remains visible and accessible. No hiding away! This will help to foster trust, provide clarity, and encourage open communication.

4️. Assign a dedicated point of contact

To address questions and concerns effectively, provide employees with a designated contact person. This contact can serve as a reliable source of information, fostering trust and understanding among the team.

5️. Brief & Equip Managers

Don't forget to equip managers with the necessary knowledge! Brief them on key messaging, enabling them to support their teams effectively during the change process.

Remember, effective communication is the bridge that connects employees to the organizational vision, minimizes disruptions, and promotes a smooth transition. Invest in your communications and empower your team for success!

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