Driving Growth
Guiding Change

When internal and external communications drift out of alignment, trust erodes. This article explores why alignment matters, and how it shapes credibility inside and outsid They struggle because good ideas don’t survive day-to-day pressure. Strategies are created with energy and intent. Workshops are held. Plans are signed off. There’s a sense of direction, at least for a while. But a few months later, priorities have shifted, focus has drifted, and the strategy is quiet

A marketing plan without structure, ownership, and follow-through won’t deliver. This blog explores what turns planning into progress. They struggle because good ideas don’t survive day-to-day pressure. Strategies are created with energy and intent. Workshops are held. Plans are signed off. There’s a sense of direction, at least for a while. But a few months later, priorities have shifted, focus has drifted, and the strategy is quietly losing relevance.

Most organisations don’t struggle because they lack ideas. They struggle because good ideas don’t survive day-to-day pressure. Strategies are created with energy and intent. Workshops are held. Plans are signed off. There’s a sense of direction, at least for a while. But a few months later, priorities have shifted, focus has drifted, and the strategy is quietly losing relevance.