A company facing a major, highly visible incident engaged Crown Rock to provide immediate crisis communications counsel and support its internal and external response.
Protecting Reputation Through a High-Stakes Business Crisis
Working closely with senior leadership and HR, we established a clear communications strategy within hours, helping the organization respond with transparency, empathy and confidence.
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ASSESS
RESPOND
RECOVER
ALIGN
​Our Approach
The situation required a rapid response, careful judgment and close coordination between senior leadership and HR.
Crown Rock quickly developed a crisis communications framework that established the immediate priorities, key messages, audiences and sequence of communications.
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Employee communications, leadership statements, FAQs and external holding responses were prepared to ensure information was clear and consistent across every channel.
Particular attention was given to tone, ensuring communications remained measured, human and sensitive to the circumstances.
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As the situation developed, Crown Rock provided ongoing strategic counsel and updated recommendations, helping leadership move from the immediate response into the recovery phase without losing consistency or stakeholder confidence.
Services Provided
✓ Immediate response framework
✓ Leadership counsel and messaging
✓ Stakeholder and audience assessment
✓ Key messages and holding statements
✓ Employee communications
✓ Employee FAQs
✓ External statements and media responses
✓ Communications sequencing
✓ Tone-of-voice guidance
✓ Recovery communications planning
Key Outcomes
Coordinated
Response
Leadership and HR worked from one communications framework with clearly defined priorities and responsibilities.
Consistent Messaging
Employees and external stakeholders received aligned information across every communication channel.
The clarity, transparency and tone of the response were recognized by employees and stakeholders.
Positive
Feedback
Trust Maintained
The organization responded in a way that supported employee wellbeing and protected confidence in its leadership.
Crisis Communications Under Pressure
Testimonials
"Always highly proactive with a strong work ethic and sound judgement, Laura manages stakeholders with ease and develops - and delivers - effective, engaging, thorough and creative communication strategies for all audiences. Laura’s a natural leader as well as a great team player - and I’d hire her again in a heartbeat."
Paula Richards
Head of Internal Communications, BRE
Testimonials
"Laura and her team are motivated, driven and full of positive energy. Highly dependable and focused, and renowned for getting things done, always with passion. I have worked with Laura for over ten years, she is tenacious, a creative thinker and detailed and has supported Glow and Frankly in going from strength to strength."
Lisa Lavis
CEO & Founder, The Glow Studio & Frankly
Testimonials
"Laura is a transformational powerhouse, her all round understanding of ‘people’ and change really stood out.
She challenges the organisational norms in such a brilliant and professional way, she was great to learn from and work with."
Adam Noyce
Business Change Manager, Civil Aviation
Testimonials
"Having worked with Laura since around 2016, I can say she has been a wonderful support. During that time we went through a rebrand and Laura’s assistance was invaluable in helping meet a tight deadline to achieve all the deliverables including a new website. Apart from being professional and efficient, Laura is great fun to work with."