Strategy & Growth
Clear direction. Aligned priorities. Sustainable growth.
Turning Growth Ambition Into a Clear Plan
Growth becomes harder when priorities compete, teams pull in different directions, or the business has changed faster than its strategy, positioning, and communications.
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We work with leadership teams to identify what’s getting in the way, establish clear priorities, and create a practical plan for moving the business forward.
Where We Add Value
Strategic Direction & Advisory
Senior strategic support to help leadership teams make sense of complex challenges, establish priorities, and make confident decisions about what happens next.
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We bring an external perspective, ask the right questions, and help turn business objectives into clear, actionable priorities.
Growth Planning & Roadmapping
Turn growth ambitions into a clear, practical plan with defined priorities, actions, and ownership.
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We help leadership teams connect long-term objectives with what needs to happen now, creating a roadmap that keeps the business focused and moving forward.
Leadership & Organizational Alignment
Bring leadership teams around a shared direction, with clear priorities, responsibilities, and a consistent understanding of what the business is working toward.
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We help identify where misalignment is creating friction and what needs to change to move forward effectively.
Brand & Market Positioning
Clarify how the business should be positioned, what it should be known for, and how that supports its growth ambitions.
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We help leadership teams sharpen the proposition, differentiate the business, and make sure the market story reflects where the company is going.
Strategy into Action
Turn strategic priorities into coordinated action across the business.
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We help define what needs to happen, who needs to be involved, and how communications, marketing, and specialist delivery can support successful execution.
Our Approach
We start by understanding where the business is going, what’s getting in the way, and where the greatest opportunities lie. From there, we define the priorities, build a practical plan, and bring in the right expertise to help put it into action.
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Understand: We get under the skin of the business, its ambitions, challenges, and current priorities.
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Align: We identify the gaps, establish what matters most, and build alignment around the way forward.
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Act: We turn priorities into a practical plan and bring together the expertise needed to deliver it.
Our Flexible Approach
Our Flexible Approach
Our Flexible Approach
Our Flexible Approach
How We Work
Every client is different. We work with organisations at whatever level makes sense for them - whether that's strategic guidance, ongoing partnership, or full end-to-end delivery.
Consultancy & Advisory
Strategic insight and clear direction, when you need an experienced team to help you step back, assess what's working, and move forward with confidence.
Ongoing Support
A trusted partner embedded in your business, providing consistent senior support to keep strategy on track and marketing moving forward.
End-to-End Delivery
Full delivery from start to finish - we take ownership of the brief, bring the right people together, and ensure everything is properly planned, managed, and delivered.
Testimonials
"Always highly proactive with a strong work ethic and sound judgement, Laura manages stakeholders with ease and develops - and delivers - effective, engaging, thorough and creative communication strategies for all audiences. Laura’s a natural leader as well as a great team player - and I’d hire her again in a heartbeat."
Paula Richards
Head of Internal Communications, BRE
Testimonials
"Laura and her team are motivated, driven and full of positive energy. Highly dependable and focused, and renowned for getting things done, always with passion. I have worked with Laura for over ten years, she is tenacious, a creative thinker and detailed and has supported Glow and Frankly in going from strength to strength."
Lisa Lavis
CEO & Founder, The Glow Studio & Frankly
Testimonials
"Laura is a transformational powerhouse, her all round understanding of ‘people’ and change really stood out.
She challenges the organisational norms in such a brilliant and professional way, she was great to learn from and work with."
Adam Noyce
Business Change Manager, Civil Aviation
Testimonials
"Having worked with Laura since around 2016, I can say she has been a wonderful support. During that time we went through a rebrand and Laura’s assistance was invaluable in helping meet a tight deadline to achieve all the deliverables including a new website. Apart from being professional and efficient, Laura is great fun to work with."