Aligning Communications Through Complex Business Transformation
Supporting major transformation programs within one of the UK’s largest energy businesses, bringing structure and alignment to change communications across a complex organization.
SSE needed a coordinated communications strategy that would bring consistency across overlapping change programs and help employees understand what was changing, why it mattered and how it would affect their work.
STRATEGY
ALIGNMENT
ENGAGEMENT
ADOPTION
The Challenge
SSE was delivering multiple transformation programs, each with different timelines, audiences and operational impacts.
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The organization needed greater coordination across the change portfolio so that leaders had a consistent view of what was happening and employees were not overwhelmed by competing or disconnected messages.
The work included communications for the introduction of a new billing platform within a regulated operational environment. Complex technical information needed to be translated into practical employee communications and carefully coordinated with training, system milestones and operational priorities.
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Communications also needed to equip managers to support their teams, maintain confidence during the transition and identify questions or adoption challenges at an early stage.
Services Provided
✓ Change communications strategy
✓ Transformation portfolio communications
✓ Business impact and audience assessment
✓ Leadership alignment and messaging
✓ Employee engagement
✓ Manager communications and guidance
✓ Communications planning and sequencing
✓ Training and program communications
✓ Employee feedback and adoption support
Key Outcomes
Improved Visibility
Visibility of change activity and its impact across the business
Increased Alignment
Alignment between program teams and operational leaders
Effective Commuications
Communications for employees and managers
Successful Adoption
Employees ready to use new technology and support customers
A Strategic Approach to Change
Testimonials
"Always highly proactive with a strong work ethic and sound judgement, Laura manages stakeholders with ease and develops - and delivers - effective, engaging, thorough and creative communication strategies for all audiences. Laura’s a natural leader as well as a great team player - and I’d hire her again in a heartbeat."
Paula Richards
Head of Internal Communications, BRE
Testimonials
"Laura and her team are motivated, driven and full of positive energy. Highly dependable and focused, and renowned for getting things done, always with passion. I have worked with Laura for over ten years, she is tenacious, a creative thinker and detailed and has supported Glow and Frankly in going from strength to strength."
Lisa Lavis
CEO & Founder, The Glow Studio & Frankly
Testimonials
"Laura is a transformational powerhouse, her all round understanding of ‘people’ and change really stood out.
She challenges the organisational norms in such a brilliant and professional way, she was great to learn from and work with."
Adam Noyce
Business Change Manager, Civil Aviation
Testimonials
"Having worked with Laura since around 2016, I can say she has been a wonderful support. During that time we went through a rebrand and Laura’s assistance was invaluable in helping meet a tight deadline to achieve all the deliverables including a new website. Apart from being professional and efficient, Laura is great fun to work with."